Tuesday, February 22, 2011

Social Networking vs. Live networking

And I'm back once again to zdnet.com. What can I say? It's a decent information hub. This time I found rather a sad commentary on networking. I find it particularly distressing that the authors felt it a necessity to state that "The base lesson is that what may be OK online (for example, jumping into the middle of a Twitter or Facebook thread) does not always translate to the real-world."

...  Really?   This isn't OBVIOUS?  ...

It hurts my brain that there must be a subset of the population to whom this is not readily apparent.  (Or why would anyone have felt the need to write such an article?)  Isn't this just playing to the sterotype that all technophiles must be socially awkward and therefore require such advice?

But as social networking takes a larger role in how businesses operate  and as libraries as information service providers become more closely entwined with the development of information technologies the issue will become more pressing. Actually, I think Dion Hinchcliffe put it rather well in the article when he said: 

"Also, the leading benefit [of social collaboration] is clearly information sharing. In work environments where information is the most potent currency, such as knowledge workers (which are the backbone of the modern economy), therefore social business is most likely to provide the highest value."

Rather interesting possibilities for libraries there, I think.

* On a personal note: Why is it that the less sleep I get the more philosophically minded I become?

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